"In the soul, power doesn’t work the same way as it does in the ego and will. When we want to accomplish something egotistically, we gather our strength, develop a strategy, and apply every effort. This is the kind of behavior James Hillman describes as heroic or Herculean. He means the word in the bad sense: using brute strength and narrow, rationalistic vision. The power of the soul, in contrast, is more like a great reservoir or, in traditional imagery, like the force of water in a fast-rushing river. It is natural, not manipulated, and stems from an unknown source."